Sostenibilidad, stakeholders y crisis de empresa: un análisis estructurado de percepciones

Sustainability, stakeholders, and company crisis: A structured analysis of perceptions

Orlando E. Contreras-Pacheco , Leonardo H. Talero-Sarmiento , Laura Y. Escobar-Rodríguez

Suma de Negocios, 11(24), 64-72, Enero-Junio 2020, ISSN 2215-910X

http://doi.org/10.14349/sumneg/2020.V11.N24.A7

Recibido el 11 de julio de 2019
Aceptado el 12 de agosto de 2019
Online el 30 de agosto de 2019

Resumen

La realidad revela que los stakeholders de una empresa, por lo general ostentan intereses diversos. Sin embargo, ante una crisis se espera que se les conceda una importancia ecuánime en cuanto a la solución de sus dificultades inmediatas. El presente trabajo propone evaluar el grado de imparcialidad en la percepción de la importancia de los stakeholders sobre lo que ellos reclaman y afirman. Para ello, se valoran los conceptos de influencia, interés, legitimidad y urgencia en un escenario de crisis de empresa. El estudio evalúa un caso real ocurrido en Colombia, mediante un análisis de correspondencia múltiple aplicado sobre las percepciones de profesionales de diferentes nacionalidades, en su etapa de formación gerencial. A partir de los resultados obtenidos, se observa un comportamiento contradictorio en la percepción de dichos profesionales. Se concluye que estos hallazgos pueden representar retos pedagógicos y gerenciales, considerando que aún se encuentran sesgos respecto a la importancia de cada stakeholder en el contexto estudiado.


Palabras clave:
Stakeholders, gerencia de crisis,
legitimidad, estudios de caso.

Códigos JEL:
D23, H84, M14, Q01

Abstract

Reality reveals that a company’s stakeholders used to have different and conflicting interests. However, in the face of a crisis, it is expected that they will be given appropriate importance in terms of solving their immediate difficulties. The present work proposes to evaluate the degree of impartiality in the importance perception of various stakeholders about what they claim and affirm. For this purpose, the concepts of influence, interest, legitimacy, and urgency are tested in an organizational crisis scenario. The study consists of the evaluation of a real case that occurred in Colombia, through a multiple correspondence analysis applied to the perceptions of several professionals of different nationalities, in their stage of managerial education. Based on obtained results, the study identifies a contradictory behavior in such professional’s perceptions. It is concluded, therefore, that these findings can represent both pedagogical and managerial challenges, since there are specific biases found regarding the relative importance that each stakeholder should have in the context studied.


Keywords:
Corporate entrepreneurship,
innovation, business performance,
SMEs.

Artículo Completo
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Instituciones

Universidad Industrial de Santander, Colombia
Copyright © 2020. Fundación Universitaria Konrad Lorenz, Colombia

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