The objective of this research is to determine the main factors that influence the entrepreneurial intention of Administration students in Latin America, based on Ajzen’s Theory of Planned Behavior. The study is deductive, of a quantitative nature and with a correlational scope. In order to obtain the information, the survey validated by Tarapuez, García & Castellano (2015) was used and satisfactorily answered by 2,120 students from 128 universities in the region. The data was processed by Multiple Correspondence Analysis and Logistic Regression. It is evident that young people with serious entrepreneurial intent are related to a proactive vision on the aspects related to the creation of companies and have a positive image of the entrepreneur. It is concluded that the entrepreneurial intention in the students of Administration in Latin America is determined in particular by their attitudes, followed by the control of behavior and subjective norms.

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Keywords:
Creation of companies,
business intention,
entrepreneurial intention,
Theory of Planned Behavior.

RSN_9(19)_07_ Factores_que_determinan

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