Aportes de la co-creación para la innovación y las relaciones con clientes

Co-creation contributions for innovation and customer relations

Diana-Marcela Wilches-Velásquez

Suma de Negocios, 11(24), 84-97, Enero-Junio 2020, ISSN 2215-910X

http://doi.org/10.14349/sumneg/2020.V11.N24.A9

Recibido el 24 de octubre de 2019
Aceptado el 26 de noviembre de 2019
Online el 13 de diciembre de 2019

Resumen

El artículo tiene como propósito identificar de qué manera se ha analizado en la literatura académica el aporte de la co-creación para el proceso de innovación en las organizaciones y las relaciones con los clientes, entre 2004 y 2018. Para ello se hizo uso de la minería de datos y de texto de las publicaciones indexadas en Scopus que se refieren a co-creación, innovación y clientes en el periodo mencionado. Se emplearon herramientas como VOSviewer y Bibliometrix, y se encontró que otras áreas asociadas con co-creación, innovación y clientes corresponden a ventas, negocios, compromiso, desarrollo de productos y ventaja competitiva. En América Latina, México sobresale por su producción y citaciones. Fue posible descubrir temáticas emergentes que aún necesitan desarrollo en el estudio tales como marketing, cadena de suministro, co-creación e innovación de servicios.


Palabras clave:
Co-creación, innovación,
cliente, gestión innovación,
relaciones clientes, organizaciones.

Códigos JEL:
C19, D20, O31, O32, O39

Abstract

The paper aims to identify how the contribution of co-creation to the innovation process in organizations and customer relations has been analyzed in academic literature between 2004 and 2018. For this we use data and text mining in publications indexed in Scopus that refer to co-creation, innovation and clients in the mentioned period. We use tools such as VOSviewer and Bibliometrix, finding that other areas associated with co-creation, innovation and customers correspond to: sales, business, commitment, product development and competitive advantage. In Latin America, Mexico stands out for its production and citations. It was possible to discover emerging topics that still need development in the study such as marketing, supply chain, co-creation and service innovation


Keywords:
Co-creation, innovation,
customer, innovation management,
customer relations, organization

Artículo Completo
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Universidad Central, Colombia
Copyright © 2020. Fundación Universitaria Konrad Lorenz, Colombia

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