Identificación profesional y comportamiento organizacional de los profesionales de la comunicación

Professional identification and organizational behavior of communication professionals

Clara Inés García Villamizar , Eliana Alexandra Celis García , Orlando E. Contreras-Pacheco

Suma de Negocios, 11(25), 139-148, julio-diciembre 2020, ISSN 2215-910X

http://doi.org/10.14349/sumneg/2020.V11.N25.A5

Recibido el 9 de abril de 2020
Aceptado el 5 de agosto de 2020
Online el 14 de agosto de 2020

Resumen

El presente estudio examina la identificación profesional de los profesionales de la comunicación en función de su comportamiento organizacional como parte de un entorno laboral. Su propósito consiste en conocer la forma en que la reputación organizacional y la compatibilidad percibida por el profesional sobre la organización donde labora afectan su identificación como profesional, y si esta sirve como mediadora para influir sobre su satisfacción laboral. En lo metodológico se acude a un modelamiento de ecuaciones estructurales basado en un instrumento transversal aplicado sobre 143 profesionales de comunicación social en Colombia. Los resultados obtenidos son coincidentes con las hipótesis planteadas. Se contribuye en la medida en que se evalúan constructos que exploran de manera plausible las percepciones y las conductas de los profesionales de la comunicación. Además, orienta sobre la forma en que ellos consideran se adaptan laboralmente a las estructuras organizacionales actuales y potencian su rendimiento.


Palabras clave:
Satisfacción laboral,
identificación profesional,
profesionales de la comunicación,
reputación organizacional,
compatibilidad individuo-organización.

Códigos JEL:
C83, J28, M12, M54

Abstract

This study examines the organizational behavior of communication professionals in a working environment. Its specific purpose is to determine the way in which the organizational reputation and the perceived fit with the organization affect their identification as professionals, and at the same time if this identification serves as a mediator for an eventual achievement of their job satisfaction. As for the methodology, the study conducts a cross-sectional survey applied to 143 professionals in social communication in Colombia, followed by a structural equation modeling-partial least square analysis. The results obtained are coincident with the hypotheses formulated. The study contributes as it evaluates several constructs that plausibly explore the organizational behavior of communication professionals, and guides how they consider they adapt to current organizational structures and enhance their performance.


Keywords:
Job satisfaction,
professional identification,
social communication,
organizational reputation,
person-organization fit.

Artículo Completo
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Instituciones

Universidad Pontificia Bolivariana, Colombia
Universidad Industrial de Santander, Colombia
Copyright © 2020. Fundación Universitaria Konrad Lorenz, Colombia

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