The objective of this paper is to identify actions referred to the creating shared value (CSV) carried out by Colombian Business Groups (BG). CSV allows organizations to realize what business success not only depends on the maximization of financial results, but also requires on the positive contribution to the environment and communities where they operate. The article focuses on BG, because they are the predominant organizational form for large Latin American and Colombian companies. We worked with a sample of 38 BG s listed on the Colombian Stock Exchange using their corporate reports through a content analysis. It was found that many of these BGs s perform various activities that presuppose the existence of benefits and two-way value generation between stakeholders and companies, so this article opens space for future work considering that it is an emerging research topic.

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Keywords:
Creating shared value,
business groups,
stakeholders,
corporate reporting,
sustainability.

03_RSN_12(27)_4_Acciones_valor

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