Digital Free Tourism (DFT) o desconectar para volver a conectar: una oportunidad económica y turística

Digital Free Tourism (DFT) or disconnecting and reconnecting: An economic and tourism opportunity

Juan Francisco Arenas-Escaso , José A. Folgado-Fernández y Pedro R. Palos-Sánchez

Suma de Negocios, 13(28), 39-49, enero-junio 2022, ISSN 2215-910X

https://doi.org/10.14349/sumneg/2022.V13.N28.A5

Recibido el 20 de abril del 2022
Aceptado el 13 de junio del 2022
Online el 27 de junio del 2022

Resumen

Introducción/objetivo: La industria del sector turístico está diseñando productos y servicios para aquellos usuarios que, conscientemente, deseen reducir o renunciar a la tecnología durante sus viajes y puedan convertirlo en realidad. Esto ha provocado la aparición de una nueva tendencia denominada Digital Free Tourism (DFT) o turismo de desconexión digital, concebido como una mejora de las propias relaciones, la vida social y el bienestar del turista. El principal objetivo de esta investigación es dar a conocer una vía investigadora para el mundo académico y proporcionar un análisis centrado en la oferta DFT en el mercado español por ser uno de los países con más turistas internacionales a nivel mundial.

Metodología: Se emplea una metodología de búsquedas de contenidos en bases de datos bibliográficas.

Resultados: Los resultados y hallazgos encontrados son limitados y apenas existen conexiones en destinos que reúnen elementos DFT, lo que puede suponer un nicho de mercado emergente y la oportunidad económica de generar una red de servicios turísticos DFT.

Conclusiones: Las implicaciones de este trabajo pueden resultar útiles para los gestores y administradores del sector turístico para la generación de sinergias y alianzas estratégicas y ser un prólogo para nuevos estudios y líneas de investigación.


Palabras clave:
Negocios,
economía digital,
tendencias turísticas,
Digital Free Tourism,
detox.

Códigos JEL:
A19, F60, O32, Z31

Abstract

Introduction/Objective: The tourism industry is designing products and services for those users who consciously wish to reduce or renounce technology during their trips and can make it a reality. This has led to the emergence of a new trend called Digital Free Tourism (DFT) or digital disconnection tourism, conceived as an improvement of the tourist’s own relationships, social life and wellbeing. The main objective of this research is to present a research path for the academic world and to provide an analysis focused on the DFT offer in the Spanish market, as it is one of the countries with most international tourists worldwide.

Methodology: To this end, a methodology of content searches in bibliographic databases is used.

Results: The results and findings are limited and there are no connections in destinations that bring together DFT elements, which may represent an emerging market niche and the economic opportunity to generate a network of DFT tourism services.

Conclusions: The implications of this work can be useful for managers and administrators in the tourism sector for the generation of synergies and strategic alliances and be a prologue for new studies and lines of research.


Keywords:
Business,
digital economy,
tourism trends,
Digital Free Tourism,
detox.

Artículo Completo
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Universidad de Sevilla, España
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