Introduction/Objective: this study explored the relationship between employee empowerment, internal communication, and organizational culture, analyzing their impact on talent attraction and retention.

Methodology: researchers administered a 20-item Likert-scale questionnaire to a sample of 802 employees from a multinational corporation operating in an emerging market. The data underwent analysis using regression techniques.

Results: the findings highlighted a strong positive relationship between employee empowerment and internal communication, along with a significant association between empowerment and talent attraction. Additionally, the analysis revealed an inverse relationship between organizational culture and internal communication, suggesting that a stronger organizational culture enhanced internal communication, thereby improving talent attraction.

Conclusions: developing a workplace environment that prioritized empowerment and internal communication during times of change, coupled with promoting a positive organizational culture, strengthened talent management even in challenging scenarios such as the pandemic. This study offered a comprehensive perspective on the interplay of these variables and identified new avenues for advancing talent management practices.

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Keywords:
Talent management,
internal marketing,
empowerment,
internal communication,
organizational culture,
human talent.

01_RSN_16(34)_37_Reto

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